Woman Rule Social Networking

Last one week, we were doing some market research on Social networking user demographics for our impending product release codenamed  “Tonido”.  We came across some interesting statistics about use of social networking sites by women. It seems like women use social networking sites such as facebook and myspace more than men. According to Rapleaf, 63% of facebook and myspace users are women. sounds interesting huh.

Facebook Users

  • 2.6 million users identified in Rapleaf
  • 63% female, 36% male
  • 17% <18 yrs, 52% 18-25 yrs, 21% 26-35 yrs, 5% 36-45 yrs, 5% >45 yrs
  • 2.9 major social networking sites used on average
  • 62% are on MySpace, 5% are on LinkedIn, 9% are on Friendster, 10% are on Plaxo, 22% are on Hi5

MySpace Users

  • 11.3 million users identified in Rapleaf
  • 63% female, 36% male
  • 20% <18 yrs, 40% 18-25 yrs, 27% 26-35 yrs, 7% 36-45 yrs, 6% >45 yrs
  • 2.4 major social networking sites used on average
  • 15% are on Facebook, 2% are on LinkedIn, 9% are on Friendster, 6% are on Plaxo, 17% are on Hi5

Source: http://blog.rapleaf.com/2007/11/13/statistics-on-googles-opensocial-platform-end-users-and-facebook-users/

We just wanted to double check on the numbers. I punched Facebook and Myspace on www.quantcast.com.

Facebook Demographics

Facebook Demographics

The numbers are little different. But still biased towards women.  Why is that?  Is it because women seek more attention than men?May be they are more concerned about the relationships both real and online?

So any social networking applications has to keep in mind the wants and needs of women? remember the Mel Gibson movie “What women want?”.

Any comments….

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